News items tagged with reputation management
Improve your brand's reputation with search
Whether you're looking to promote a new product or to counteract negative publicity, search may be the means to achieve your goal.
Using Search To Manage Your Brand’s Online Reputation
Last month an interesting thing happened to me. I became the “subject” rather than the “solver.” Having given advice to brands and businesses on how to use search engine marketing to manage their online reputation, I was suddenly faced with needing to manage my own. It was a small incident — but one that drove home the powerful role search engines play in online reputation management.
Posts tagged with reputation management
Learn about Protecting Your Brand
Companies spend countless hours and invest heavily in building their brand. But the investment shouldn't stop there; protecting the brand requires the same care and attention. Because the search results consumers see - good, bad and indifferent - influence their impressions of a brand and inform the subsequent actions they may take (or not take), any search marketing campaign should contain an element of online reputation management.
The Challenge of One-to-One Marketing
Monitoring conversations online is easy. Knowing when, how and what to respond is hard.
