Digital Media Planning and Buying
Our approach is uniquely born out of our experience in search marketing: we focus on delivering tangible results that leave our clients in no doubt as to the value of digital advertising.
We start a campaign by cherry-picking the opportunities that are most likely to meet our clients' objectives from day one. We are different to many agencies, who buy broad sweeps of inventory and only remove poor performing sites after money has been spent.
Our considered, focused approach saves our clients' time and money by minimising wastage as much as possible before it happens. We constantly test and refine creatives, landing pages and explore new opportunities. Not only do we measure the impact search and affiliates have on digital advertising, but we also measure the impact offline campaigns have on online response rates - we know our campaigns are part of a wider marketing plan, and strive to integrate them into the overall marketing mix.
Our range of display advertising services includes:
- Display and rich media ad units (banner, MPU etc)
- Email advertising
- Aggregator and price comparison websites
- "Web 2.0" websites (including Facebook, My Space etc)
- Video advertising
- Mobile advertising
- Innovative ad formats (for example interactive MPUs)
Our team's client experience includes Swiftcover, Enjoy England, Barclays , Barclaycard, 192.com and HSA among other leading brands.
Fill in our no obligation enquiry form or call us on 0207 420 3514 to learn more about our digital media planning and buying services.
