Virgin Holidays Appoints Steak Media to Handle its Paid Search Advertising
Virgin Holidays offers holidays worldwide to destinations that include the USA, Canada, Caribbean, the Far East, South Africa, the Middle East, Indian Ocean, Mauritius, New Zealand and Australia as well as a well-established ski offering. It has become the largest and most successful transatlantic tour operator, holding the position of the market leader to the USA and Florida.
Chris Roe, General Manager, said “We are delighted to have Steak Media on board as we aim to further grow our online presence through a focused paid search campaign. We believe that this will continue to increase traffic to the Virgin Holidays site, increase sales and expand our existing customer base. For this PPC-specific project, we are excited to move forward with Steak Media”
Andrew Shelton, Marketing Director, Virgin Holidays, added: “Our online proposition has seen radical development over the past 12 months, resulting in an award winning site. Steak Media joins a small group of key Virgin Holidays partners that includes MGOMD, our media buying agency, and Elvis Communications, our new advertising agency”
Duncan Parry, Co-Founder and Director of Strategy at Steak Media: “We are looking forward to working with such a respected travel brand in the competitive paid search arena. Our team has a depth of experience in the travel market, dating back to the early days of PPC and coupled with their proven experience in managing large complex accounts across verticals, I know they will deliver a high level of RPI to Virgin Holidays. This is an important win for us and shows the continued growth of our UK office.”
