Press Releases

Oliver Bishop, CEO of Steak, said: “Over the last three years, Steak has grown from strength to strength; we opened offices in New York and Melbourne, won new business from Virgin Holidays, John Lewis and British Gas and are the youngest agency to become Media Agency of the Year at the IMA awards. Having expanded our services to include search, media and design and grown internationally, we felt it was the right time for Steak to have a new identity and solidify our positioning. Steak is the search-inspired communications agency. Our approach is based on using the marketing intelligence of search. Through search engines we know how people search for a brand as well as what they are searching for and when, we believe these insights on consumer search behaviour can be used across all communications – both online and offline and from media to design.”

Steak’s approach is also founded on being marketers not just technologists. Steak is technology neutral and works with all technology providers to pick the solution that’s right for its clients. Steak believes bringing together multiple channels, integrating its digital offerings and working well with other agencies delivers the best marketing results for its clients.

Steak’s new logo now incorporates the bull, which has played a key part in the company’s identity since its inception and drops media from its name as Steak becomes a full service digital agency. Steak’s new visual identity emanates from the confirmation of its four core brand values of which it has identified as: Restless Minds, Integrity, Meritocracy and Partnership.

Steak will be at the Online Marketing and Media show on 24-25thJune 2008. Its booth will be transformed into a farmer’s market theme with members of Steak ready to talk to show attendees about how its search-inspired approach can drive brand awareness and increase sales in all areas of online.