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Thank you Google!
Google add search volume data to their keyword tool read more (09/07/2008)

Conversational Marketing Summit - Search & Brand
Last month I spoke at John Battelle's Conversational Marketing Summit in NYC. read more (09/07/2008)

 

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The latest coverage of Steak in the industry press.

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Advertising on Social Networks "Ineffective"

Published: 21/04/2008
Source: NMK

New research into the effectiveness of different advertising mediums has revealed that advertising on social networks has had very little impact on consumers so far.
Read more of 'Advertising on Social Networks "Ineffective"'

SEMs Crave More Search Ad Competition, Eye MS-Yahoo

Published: 18/04/2008
Source: PC World

If Microsoft acquires Yahoo, the search engine ad market could gain a viable and sorely needed competitor to Google, but only if the post-merger integration is done with speed and precision.
Read more of 'SEMs Crave More Search Ad Competition, Eye MS-Yahoo'

The Chancellor is so out of touch

Published: 17/04/2008
Source: REAL BUSINESS

When Steak Media founder Oliver Bishop bumped into Chancellor Alistair Darling at an event, he decided to quiz him about the hike in capital gains tax. And he wasn't very impressed with the response.
Read more of 'The Chancellor is so out of touch'

SEMs are from Mars, clients are from Venus

Published: 15/04/2008
Source: http://www.dmnews.com

I'm not quite sure what the record for the longest client/SEM relationship is, but my money is that the average is around two years. This is to be expected for such a young and rapidly changing industry; when a client's spend increases tenfold, or an agency doubles in size, growing pains are bound to occur.
Read more of 'SEMs are from Mars, clients are from Venus'

Becoming a global player

Published: 08/04/2008
Source: Exec Magazine

Oliver Bishop interviewed in Exec Magazine
Read more of 'Becoming a global player'

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