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Thank you Google!
Google add search volume data to their keyword tool read more (09/07/2008)

Conversational Marketing Summit - Search & Brand
Last month I spoke at John Battelle's Conversational Marketing Summit in NYC. read more (09/07/2008)

 

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The 2008 DMNews Essential Guide to Search Engine Marketing is now online

Published: 16/06/2008
Source: DMNews

The complex world of search marketing has become a critical factor in a company’s marketing spend, as more consumers look online before making purchasing decisions. These articles offer tips and techniques on such topics as brand reputation, land- ing pages, paid and organic search interaction, and fusion search.
Read more of 'The 2008 DMNews Essential Guide to Search Engine Marketing is now online'

Google May Gain $1 Billion in Yahoo Ad Pact

Published: 16/06/2008
Source: AdAge.com

Somehow Google seems to have come out on top again, landing a search deal with Yahoo that by some estimates could boost its revenue by $1 billion -- and may leave some advertisers footing larger sums for their keyword buys.
Read more of 'Google May Gain $1 Billion in Yahoo Ad Pact'

Yahoo!'s Chinese success

Published: 09/06/2008
Source: Mad.co.uk

Yahoo! surprised many by reporting unexpectedly robust earnings on April 22nd. However, without the non-cash contribution coming from the initial public offering of part of China's Alibaba Group, in which Yahoo! is a minority stakeholder, the U.S.-based Internet company's quarterly results would have been far less impressive. Noah Elkin and Olivier Le Sayec from Steak Media explain more.
Read more of 'Yahoo!'s Chinese success'

Microsoft overhauls Live Search to prove value

Published: 01/05/2008
Source: NMA

Microsoft has overhauled Live Search and AdCenter to convince advertisers and consumers it remains a major player in the search market.
Read more of 'Microsoft overhauls Live Search to prove value'

Improve your brand's reputation with search

Published: 24/04/2008
Source: iMedia Connection

Whether you're looking to promote a new product or to counteract negative publicity, search may be the means to achieve your goal.
Read more of 'Improve your brand's reputation with search'

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