Matches embraces search strategy
Matches has appointed digital marketing agency Steak Media to implement an ongoing search marketing campaign. The agency will handle both pay-per-click marketing and search engine optimisation.
The up-market retailer is aiming to build its brand online, having launched its website at the end of 2006. Matches is aiming to mirror the accomplishment's of its high street stores in its online offering.
Matches financial director John Caiger says: "We are delighted to be working with Steak. They bring a freshness and level of energy to the table which makes the job of putting www.matchesfashion.com at the top of everyone's search list a pleasure."
Steak Media search engine optimisation director Neil Stickells says: "We are very excited to be working with the Matches brand, and are confident that it will benefit hugely from having all its search activity run by one agency."
