Marketing Digital Report: Search - Just what brands are looking for

Related Press and News

Robert Campbell joins digital agency Steak Media
Robert Campbell the former United London managing partner and creative director has resurfaced at digital marketing agency Steak Media… read more (25/09/2007)

Time thief: Ollie Bishop, chief executive, Steak Media, tells us about his day
Time thief: Ollie Bishop, chief executive, Steak Media, tells us about his day read more (01/11/2007)

Google Launches AdWords Training Webinars
Following a lead long established by Yahoo AdWords advertisers will be able to attend webinars to learn more about… read more (14/01/2008)

Online Shopping to hit £370m today
Today will be the busiest online shopping day in the pre-Christmas rush with sales anticipated to hit m according… read more (11/12/2007)

Related Services

Pay Per Click
Pay Per Click PPC advertising - also known as paid search - offers one of the most effective ways… read more

Search Engine Optimisation
Search engine optimisation SEO - sometimes referred to as natural or organic search - can be one of the… read more

Digital Media Planning and Buying
Digital media planning and buying can become a minefield for advertisers with expensive campaigns and poor conversion rates leading… read more

Affiliate Management
Affiliates offer one of the most cost effective ways of generating incremental sales for a fixed return and can… read more

Related case Studies

House to Home website achieves 25% higher page views per visitor
Steak introduce a new optimisation strategy based on data from Google analytics and an advance ROI-based bid strategy to… read more

Digital Direct - £24 of revenue for every £1 spent
Learn how Digital Direct generates £24 of revenue for every £1 spent. read more

Marketing Digital Report: Search - Just what brands are looking for

Published: 27/06/2007
Source: Brand Republic

Duncan Parry, director of strategy at Steak Media, believes that all these search developments are good news for advertisers.

'They will be able to target not just people searching for the right keywords, but also those in the right location, right demographic or with the right interests for a product,' he says. 'Targeting is the foundation on which the success of search is built, and improving it can be only good for advertisers

Email this