John Lewis takes on Steak Media to manage paid search

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John Lewis takes on Steak Media to manage paid search

Published: 20/09/2007
Source: NMA

John Lewis has appointed Steak Media to run its paid search as the department store looks to increase its search activity in an increasingly competitive environment.

Steak will manage pay-per-click for John Lewis Direct, the website of the high street store.

The appointment comes a month after the site was relaunched. Although neither company would reveal the value of the account, several of Steak's competitors estimated it at between £2m and £3m. "We're looking for...

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