Board Members
Chrysi Philalithes
Launch Managing Director NYC and Non-Executive Board Director
Recognized in The Guardian’s “50 Women to Watch,” Management Today’s “35 Women Under 35” and as a “Face to Watch” in Campaign Magazine, Chrysi is the Launch Managing Director of Steak NYC, which launched on March 10th 2008. She has been a non-executive board director of Steak for the last 2 years.
Prior to joining Steak NY, Chrysi was a founding member of Espotting, the company that pioneered search marketing in Europe in 2000 and supplied pay-per-click ads to Yahoo!, Lycos, Alta Vista and Ask. As VP Global Marketing & Communications, Chrysi successfully launched the company in 8 markets before being part of the team that merged the company with FindWhat in a deal that valued Espotting at $186m. The company re-branded to MIVA in 2005. Before joining Espotting, Chrysi worked as New Business Manager at WCRS, one of the UK’s Top 20 Advertising Agencies. While she was at WCRS, the agency grew by 40% with new business wins such as Sega, Camelot, Buzz, Sharepeople.com and BUPA.
Chrysi holds an MBA from Imperial College where she specialised in Marketing and New Ventures and she is currently reading a Masters in Human Rights at Columbia. In 2005 Chrysi, in her spare time, was Head of Marketing for Sound Films whose first film 'Hibernation' won 'Best British Short Film' at the Edinburgh International Film Festival. She is currently in the process of setting up GigAid, a non-profit organisation that raises awareness and funds for humanitarian causes at concerts. GigAid brings her interests of marketing, digital, entertainment and human rights all together!
