Blog

Thank you Google! We asked and you have delivered. Google is now including search volume data in their keyword estimator tool. You can read more about it here on the Google blog. Thanks to Barry at Search Engine Land for the finding.

This is great news. At Steak we firmly believe in the marketing intelligence of search. It's powerful. People, through the search engines, are telling us what and how they search. Search engines are in essence the world's largest marketing research tools. Steak believes that the information we glean from the search data should be used across all marketing - both online and offline and from media to creative. And Google's new feature is another step in helping us make sure that the search data we are use and the subsequent strategic recommendations we make to our clients are rooted in an even greater degree of accuracy. Thank you Google!