Yahoo board OK talks with AOL US

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Yahoo board OK talks with AOL US

25/09/2008 - posted under Media planning and buying
by Duncan Parry

Yahoo's new board have approved the start of talks with AOL US about a possible acquisition of AOL from Time Warner.

SEW coverage here. This is AOL US - not UK, which was sold to CarphoneWarehouse in 2006 (although elements of ad sales and technology are managed in the UK by AOL US I believe).

This would create a super-strong ad sales house with direct ownership of hundreds of millions of impressions, email accounts, IM users and profiles as well as deals to re-sell the ad space of other websites.

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