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I'm excited. Tomorrow I'll be speaking at the Marketing Forum's Digital Symposium event in New York. I'm really chuffed that they have asked Steak to participate. What will I be speaking on? How Search can be used beyond Search Marketing. It's a topic I'm very passionate about as I've seen first hand how the insights that search data provides can help drive a brand and a business forward and I'll be sharing those experience with the audience. Here's what my session will be covering:

Search is more than just a direct marketing tool, it's a strategic tool. By using the intelligence of search across all communications both online and offline, you can create a successful, cohesive marketing strategy.

Search engines are the world's largest market research tool; you can use them to guide both your business growth and marketing messaging based on consumer demand. Search intelligence is powerful as it is the only pull advertising medium. People are telling you what they want and how they think about your brand and category, rather than being a push medium where marketers are trying to give a message.

• Learn what data from search campaigns can be used by businesses and their agencies to understand how people search and interact with their brands.
• Using paid search as a test-bed for your creative brand messaging , product or service offerings, price points or landing pages or all of these with real customers and gather search data.
• How analyzing search behavior helps you make informed decisions on how to segment or prioritize what you are selling or what new products you could be offering.
• The value to using search across all marketing activity both online and offline and from media to design.
• Using client case studies you will learn how to drive your business forward by putting search at the heart of the marketing mix.

The Marketing Forum's Digital Symposium event is taking place on Thursday 25th September 2008 at The Westin, Times Square, NYC.

I can't wait!